Free SEO Class

SEO Lab Intro

Learn how to optimize your site, install tracking tools, and interpret data to rank higher on search engines.

This 8-module course is designed to teach you the fundamentals of Search Engine Optimization (SEO) and help you set up essential tools for tracking website performance.

In this course, you will learn how to set up Google Analytics & Google Analytics 4, Google, Tag Manager, and Search Console on your website. These tools will help you track website traffic, user behaviour, and search engine rankings, which will enable you to optimize your website for better search engine visibility and user engagement.

The course includes over 40 videos that cover the following topics:

Introduction to SEO: What is SEO and why is it important?
How Search and SERPS work: How search works, including an introduction to algorithms, ranking systems, and search intent.
Keyword Research: How to find and analyze the keywords that your target audience is searching for.
On-Page SEO: Best practices for optimizing your website.

Google Analytics 4: Learn how to set up and use GA 4 to measure and track your website’s performance.
Google Tag Manager: Setting up an account, creating tags, triggers, and variables, and testing your implementation.
Google Search Console: Verifying ownership of your website, submitting sitemaps, and analyzing search performance data.
Troubleshooting Common Issues: Addressing common issues that may arise during implementation and usage.

By the end of the course…

you will have a solid understanding of how to set up and use Google Analytics, Tag Manager, and Search Console to track website performance and improve your website’s visibility in search engines. You will also be familiar with the basics of keyword research, on-page SEO, and optimizing your Google Business Profile. You will be able to identify key metrics, analyze data, and make informed decisions to optimize your website for better search engine rankings and user engagement.

Create your FREE account and join the course today!

ENTER THE LAB

What our students have to say!

The course was everything I needed!

I used to do local SEO and didn’t get too much into the analytics part of it. I was having issues with search console and analytics. The course has helped me so much.

Dave

I would definitely recommend this for beginners!

The SEO Lab Intro presented by instructor Pip Seymour is great for people who want to learn and gain knowledge about digital marketing, particularly SEO. As a beginner, I found her courses easy to follow and understand.

Hannah

What else is included with this free course?

Free checklists, guides, and worksheets to help you implement every step

Free Facebook group with occasional live training

Extra resources and tool suggestions to help you master SEO like a pro

Meet The Teachers

Are you tired of being out-ranked on Google by lower-quality competitors? It’s time to learn how SEO really works!

The SEO Ranking Accelerator Lab teaches you how to show up on Google without hiring an agency. Learn everything about SEO and Google Ads from two Digital Marketing Agency Owners who have worked in marketing, advertising, and sales for over 20 years.

Pip Seymour

Search Engine Marketing Professional

Pip helps creative entrepreneurs and agency owners build wealth and develop innovative winning marketing strategies. Her expertise includes search engine optimization, Google ads, Google Analytics, lead generation, and creative strategy building and allowing owners to focus on what they do best.

Phelan Lewis

Search Engine Marketing Professional

Phelan is a developer with frontline customer support Guru experience at Shopify. He loves diving into the data, building websites, fixing problems, and helping businesses understand what their marketing efforts are doing. Self-taught in Javascript, React, and Vue skills. Together we deliver SEO, CRO, and Google ADS to businesses in the USA & Canada.

Frequently Asked Questions

The course is taught through pre-recorded videos and written content. There are also templates, workbooks, guides, and checklists to help you implement what you’ve learned.

We offer support through the Know How Marketing Lab monthly membership. It is only $36 per month and allows you access to an exclusive Slack channel and bimonthly Q&A and Know How Lab sessions with Pip and, or Phelan.

The SEO Lab Intro is for entrepreneurs, marketers, and people who want to learn how to implement SEO for their own business or offer it as a service to others. You can use what you learn to get more customers and dominate your industry. This course is ideal for both beginners and intermediates.

As soon as you purchase! The course is entirely self-led and can be started at any time.

Prerequisites:
This course is designed for beginners who have little to no experience with Google Analytics, Tag Manager, Search Console, keyword research, on-page SEO, and Google Business Profile.

Prerequisites

This course is designed for beginners who have little to no experience with Google Analytics, Tag Manager, Search Console, keyword research, on-page SEO, and Google Business Profile.

Free SEO Class

SEO Lab Intro

Master the basics of SEO for your business.

ENTER THE LAB